Written by Jennifer Lynn
Posted 11/09/2013
"I'm not worried about getting sued," says Wil Fry, the graphic designer famed for his sweatshirts, tees and even skateboards covered in 'borrowed' designer logos, from the likes of Maison Martin Margiela, Chanel and Lanvin. "Everything I've done has been really small scale and a lot of it I haven't even sold." We say 'his' sweatshirts; we're not even sure if Wil is a 'he', given the anonymity that surrounds the designer, but the general online consensus is that Wil is male. Has anyone interviewed 'him' by any means other than email? Possibly not. So we'll continue to assume.
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Explaining how he made the move from graphic design into fashion and screen-printing, Wil says, "I have been always interested in clothing, but I kind of fell into what I'm doing now by chance. I Photoshopped an image of the Marc Jacobs T-shirt responding to Kidult's graffiti on to another T-shirt, making a T-shirt of a T-shirt, and planted a comment on the NY Magazine article. Then people started emailing me asking how to buy the tees."
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"I've always wanted to make clothes or even just print tees," he continues. "And the logo thing has been heavily fueled by people who 'buy' into the latest brand and trends. After I moved to New York I started seeing this kind of thing – people bragging about how much things cost, looking for validation – and I guess it was sort of a response to all the disposable trends floating around today."

Much like District MTV, Wil fully understands the connection between fashion and music. "Music is an integral part of the process for me. Lately I have been really enjoying the &&&&& tape by Arca, Purple Skies, Toxic River by TV Colours and 'Yugen' by Koreless. I also really like Dean Blunt & Inga Copeland, Evian Christ, Jacques Greene... I could probably go on for a while," he explains.
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Citing his own personal style as "pretty boring really; jeans, a T-shirt and Nikes on most days," Wil has no plans to do a full collection in the future, preferring to stick with his one-off and limited run pieces. His 'Portrait Of Ian Connor' allover print jersey is one such example, which sold out almost immediately when it dropped last month, with minimal available quantities driving up demand. Currently in the process of moving his production to LA, Wil says, "it should really open up a lot more options and opportunity for me. I've some more clothing coming soon." Watch. This. Space.

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