Written by William Oliver
Launching their Christmas campaign, titled #BestNightEver, on 29 October with a film featuring model Charlotte Free, ASOS have also called on Ellie Goulding and Azealia Banks to front a series of 'shoppable' films that will run over the festive period.
Released on 5 November, but premiering today exclusively on District MTV, the second film features singer Ellie Goulding, entirely clothed in the brand's own label, and see's her performing an unreleased track, Only You, from her current album.
The clip, once live on the ASOS site, will include the option to add all of the items worn in the video directly to the customers shopping basket via an interactive feature, the perfect way to pick up your party season look. The film launches alongside an interview with Goulding for the ASOS Magazine, with her discussing her favourite nights out and giving her festive tips.
Watch out for the third and final instalment with Azealia Banks, which debuts on 12 November.
View the interactive ASOS site.