A social enterprise with some of the world's most unique and interesting celebrities and music artists involved, TOMS was set up in 2006 by Blake Mycoskie. While travelling in Argentina the Texas born entrepreneur observed some of the hardships poorer children growing up in the country experienced and set out to do something about it.
Built around the idea of 'one for one', for every pair of shoes purchased, TOMS give a new pair of shoes to a child in need. TOMS has now evolved and help restore sight to people around the world through the purchase of TOMS Eyewear. Now a global movement with numerous ambassadors spreading the word, TOMS is one of the leading international social enterprises.
Taking the message further, once again this year TOMS will be hosting their One Day Without Shoes project, on 16 April. The idea behind the initiative is to bring awareness to the causes supported by TOMS. Hosted globally, the London based part of the campaign will centre on a barefoot walk through Seven Dials in Covent Garden, ending at a exclusive acoustic set from a special guest held in the TOMS pop up space on Monmouth Space.
To get involved and support TOMS and raising awareness of the project, get yourself down to Seven Dials from 7pm on 16 April to join in. If you can't make the walk yourself, you can still help by taking a photo of yourself barefoot and sending it via Twitter and Instagram using #withoutshoes @TOMS @DistrictMTV
Follow @TOMS and @DistrictMTV on Twitter and get involved in #withoutshoes